Which of the following is the primary reason for studying consumer and organizational buyer behavior?
A)To understand employees' relationships with their organization
B)To determine the effectiveness of an organization's marketing department
C)To provide bases for effective market segmentation
D)To determine an organization's distinctive competencies

Question

Quizplus · Accepted Answer

Studying consumer and organizational buyer behavior provides bases for effective market segmentation, which is essential for marketing strategies as it helps in identifying and targeting specific groups of consumers with similar needs and characteristics. This, in turn, can improve the effectiveness and efficiency of marketing efforts, leading to higher sales and profits. While understanding employees' relationships with their organization or determining an organization's distinctive competencies may be important, they are not the primary reasons for studying buyer behavior. The effectiveness of an organization's marketing department can be determined by analyzing its performance measures, such as ROI or customer satisfaction scores, and making necessary adjustments accordingly.

Which of the Following Is the Primary Reason for Studying