Consumer attitudes,preferences,and benefits sought,which are determined through marketing research:
A)are commonly used as operational concepts for segmentation purposes.
B)are directly translated into theoretical concepts about target markets.
C)need not always be aligned with the organization's overall strategic objectives.
D)are unaffected by factors like development of new technology or nature of the industry.

Question

Quizplus · Accepted Answer

Consumer attitudes, preferences, and benefits sought are important factors in determining how to segment a market. Operational concepts based on these factors can help a company create marketing strategies that appeal to specific groups of consumers.

Consumer Attitudes,preferences,and Benefits Sought,which Are Determined Through Marketing Research