In which of the following stages of the market segmentation process would a firm need to decide whether to use a post hoc or an a priori approach to segmenting a market?
A) Determining customer needs and wants
B) Delineating the firm's current situation
C) Dividing markets on relevant dimensions
D) Deciding a segmentation strategy

Question

Quizplus · Accepted Answer

In the stage of dividing markets on relevant dimensions, a firm decides on the method of segmentation, choosing between post hoc (based on data analysis) or a priori (based on predefined criteria).

In Which of the Following Stages of the Market Segmentation