According to the market segmentation process model,which of the following steps is a company likely to undertake after it has determined the basic segments of the market that could potentially be satisfied with its product?
A)Developing the product positioning plan
B)Deciding the segmentation strategy
C)Designing the marketing mix strategy
D)Determining the product mix

Question

Quizplus · Accepted Answer

Developing the product positioning plan is the next step in the market segmentation process model after determining the basic segments of the market that could potentially be satisfied with the product.

According to the Market Segmentation Process Model,which of the Following