The ad for Concordia kitchen cabinets states, "For an exceptional look in cabinetry that you won't find anywhere else, buy Concordia cabinets." This is an example of positioning:

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The ad is positioning Concordia cabinets as offering a unique and exceptional look that cannot be found anywhere else. This implies that Concordia cabinets are superior to other products in the market, which is a positioning strategy based on superiority to competitive products.

The Ad for Concordia Kitchen Cabinets States, "For an Exceptional