Danko Inc. has manufactured a new line of wristwatches that can withstand extreme conditions such as below freezing temperatures. The watches are also waterproof and heat-resistant. The company is marketing these watches specifically to adventurers and extreme sports enthusiasts, such as mountain climbers and scuba divers. Danko positioned its line of wristwatches:
A) in terms of particular types of product users.
B) in terms of consumer attitudes and preferences.
C) relative to a particular product class.
D) directly against a particular competitor.
Correct Answer:
Verified
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