A positioning map is:
A)constructed by surveying customers about various product attributes and developing a graph indicating the relative position of competitors.
B)used solely with benefit segmentation and includes an assessment of lifestyle choices based on activities,interests,and opinions.
C)implemented when marketers want to differentiate between the Young Digerati,Cosmopolitans,and American dreams.
D)an indication of the number of Experiencers and Strivers within a geographic area based on PRIZM analysis.

Question

Quizplus · Accepted Answer

A positioning map is a visual representation of how different brands are perceived by consumers based on their attributes or characteristics. These maps are created by conducting surveys or focus groups to identify key product attributes that are important to consumers and then plotting the competitors on a graph based on these attributes. This allows marketers to see how their brand is positioned relative to its competitors and helps them make decisions on how to differentiate and market their brand.

A Positioning Map Is