To reflect the increasing emphasis on achievement and career success in America, the marketing managers of Silicon Field Corp. released a series of advertisements showing the users of the computers designed by them as successful, pioneering professionals in diverse fields such as architecture, medicine, and environmental awareness. The advertisements were carefully designed to focus on customers, rather than listing out multiple capabilities of the company's computers. The advertisements also highlighted that Silicon Field's computers were the cheapest in the industry. In this scenario, the marketing managers at Silicon Field Corp. adapted the company's advertisements to incorporate the _____ in their marketing effort.
A) product orientation
B) product features
C) cultural values
D) skimming strategy

Question

Quizplus · Accepted Answer

The marketing managers at Silicon Field Corp. adapted their advertisements to incorporate the cultural values of achievement and career success in America. They showcased their computers as a tool for successful professionals in various fields, which reflects the American cultural value of individual achievement and career success. The advertisements also highlighted that the computers were the cheapest in the industry, but this is not the main focus or adaptation made by the marketing managers. Therefore, choices A, B, and D can be ruled out.

To Reflect the Increasing Emphasis on Achievement and Career Success