Identify the correct statement about culture in the context of consumer behavior.
A) Cultural antecedents affect everyday behavior and are determinant of certain aspects of consumer behavior.
B) Absence of empirical evidence suggests that culture cannot predict consumer behavior.
C) Marketing managers should avoid adapting their marketing mix to cultural values as they lead to biases.
D) Cultural values of a domestic market are bound to remain uniform in the global market as well.

Question

Quizplus · Accepted Answer

Culture has a significant impact on consumer behavior, and cultural antecedents such as values, beliefs, and customs influence consumer decision-making. Therefore, marketing managers need to consider cultural factors when developing marketing strategies.

Identify the Correct Statement About Culture in the Context of Consumer