Which of the following statements is true with regard to reference groups?
A) A buyer may also consult a single individual about purchase decisions.
B) The nature of a product being purchased determines the identity of the reference group.
C) Reference group influence is generally considered to be constant across product categories.
D) Family is secondary to peers as a reference group for people of all ages.

Question

Quizplus · Accepted Answer

The Answer of Which of the following statements is true with regard to reference groups?
A) A buyer may also consult a single individual about purchase decisions.
B) The nature of a product being purchased determines the identity of the reference group.
C) Reference group influence is generally considered to be constant across product categories.
D) Family is secondary to peers as a reference group for people of all ages.

Which of the Following Statements Is True with Regard to Reference