While making purchase decisions, which of the following products is most likely to elicit the greatest reference group influence?
A) A car
B) A medicine
C) An award-winning novel
D) A toothbrush

Question

Quizplus · Accepted Answer

A car is a product that is often associated with status and image, which can lead to a high level of reference group influence. People may look to their peers or social groups to determine what car models are popular or desirable, and this can influence their purchase decisions. Additionally, cars are typically expensive investments, so people may seek validation from their reference groups before committing to a purchase.

While Making Purchase Decisions, Which of the Following Products Is