Marketers of a company can create a consumer perception that their products are worth purchasing by:
A)designing products with the goal of test marketing in mind.
B)evaluating the response to a product prior to its release.
C)differentiating their products from those of their competitors.
D)providing inputs for the company's objectives.

Question

Quizplus · Accepted Answer

By differentiating their products from those of their competitors, marketers can create a perception that their products offer unique benefits or advantages that are not available elsewhere. This can make consumers believe that the product is worth purchasing, especially if the benefits match their needs and preferences. Test marketing and evaluating responses can help refine the product and ensure it meets consumer needs, but it does not necessarily create a perception of value. Providing inputs for company objectives may be important, but again, it may not directly create a perception of value in the minds of consumers.

Marketers of a Company Can Create a Consumer Perception That