Since consumers receive so much information from marketers and screen out a good deal of it,it is important for marketers to devise communications that:
A)manipulate consumer perceptions in order to make them buy products.
B)offer diverse messages about their products.
C)minimize the amount of information they circulate about their products or brands.
D)utilize appropriate media through which the consumers in the target market are reached.

Question

Quizplus · Accepted Answer

Utilizing appropriate media through which the consumers in the target market are reached is the best choice. This helps the marketer to communicate their message effectively to the intended audience and increase the chances of the message being received and understood. It also helps to minimize the amount of information that gets screened out by consumers as irrelevant or uninteresting. A and C are not ethical strategies, and B could be overwhelming or confusing for the consumer.

Since Consumers Receive So Much Information from Marketers and Screen