While shopping for grocery, Marissa is unsure about which brand of ready-to-serve pumpkin pies to purchase for the Thanksgiving dinner she has planned. To make the final decision, she calls her mother and buys the brand that she recommends. In this scenario, which of the following determinants has influenced Marissa's purchasing decision with regard to the pumpkin pies?
A) Primary reference group
B) Subculture influence
C) Secondary reference group
D) Family life cycle

Question

Quizplus · Accepted Answer

Marissa's mother is a member of her primary reference group, which consists of individuals with whom she has frequent direct interactions, such as family members, close friends, and co-workers. Their opinions and recommendations hold significant weight in Marissa's decision-making process.

While Shopping for Grocery, Marissa Is Unsure About Which Brand