For which of the following purchases would a consumer most likely to be engaged in limited decision making?
A) The purchase of a brand of candy bar without much deliberation
B) The purchase of a shirt for a friend based on its eye-catching advertisement after comparing different brands
C) The purchase of a six pack of beer and a bag of popcorn by a food gourmet
D) The high priced renewal of a subscription to Hardware Age, a trade journal, by a hardware store owner
Correct Answer:
Verified
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