Warner Implants, a pioneer in the industry for medical implants, launched a revolutionary cardiac implant in the year 2000. As a part of its promotional strategy, the marketing team at Warner Implants conducted individual discussions with a few customers. The discussions were aimed at understanding the meaning its implants brought to the lives of these customers. This scenario best illustrates the use of _____ as a mode of research.

Question

Quizplus · Accepted Answer

The scenario describes individual discussions with customers to understand the meaning of the implant in their lives, suggesting the use of long interviews as a mode of research.

Warner Implants, a Pioneer in the Industry for Medical Implants