Midas Corporation is a sporting goods manufacturer. Most of its energies and resources are devoted to manufacturing and selling one line of sporting shoes that has been a reasonable hit in the past. The company rarely undertakes any marketing research studies to assess consumer wants and needs and seldom devises new advertising or promotional strategies. The company is mostly exhibiting _____.

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Midas Corporation is exhibiting a production orientation, which means the company focuses on production efficiency and optimization, rather than understanding and satisfying customer needs. The company does not undertake market research or devise new advertising strategies, indicating a lack of focus on the customer or market. Instead, the company is solely focused on manufacturing and selling its one line of sporting shoes.

Midas Corporation Is a Sporting Goods Manufacturer