A marketing manager studied the effect of packaging on sales. Four designs were chosen: design 1 had three colors, design 2 had three colors and cartoons, design 3 had five colors, and design 4 had five colors and cartoons. The plot below provides means at all four levels of color and cartoon combinations. Based on the plot, what can we conclude?
A)Adding cartoons to three colors does not increase sales.
B)Adding cartoons to five colors increases sales.
C)Going from three to five colors increases sales.
D)All of the answer options are correct.

Question

A marketing manager studied the effect of packaging on sales. Four designs were chosen: design 1 had three colors, design 2 had three colors and cartoons, design 3 had five colors, and design 4 had five colors and cartoons. The plot below provides means at all four levels of color and cartoon combinations.  Based on the plot, what can we conclude?
A)Adding cartoons to three colors does not increase sales. 
B)Adding cartoons to five colors increases sales. 
C)Going from three to five colors increases sales. 
D)All of the answer options are correct.

Quizplus · Accepted Answer

The Answer of A marketing manager studied the effect of packaging on sales. Four designs were chosen: design 1 had three colors, design 2 had three colors and cartoons, design 3 had five colors, and design 4 had five colors and cartoons. The plot below provides means at all four levels of color and cartoon combinations.  Based on the plot, what can we conclude?
A)Adding cartoons to three colors does not increase sales. 
B)Adding cartoons to five colors increases sales. 
C)Going from three to five colors increases sales. 
D)All of the answer options are correct.

A Marketing Manager Studied the Effect of Packaging on Sales