A marketing manager studied the effect of packaging on sales. Four designs were chosen: design 1 three colors, design 2 had three colors and cartoons, design 3 had five colors, and design 4 had five colors and cartoons. The ANOVA table below analyzes the effects of varying the number of colors and adding cartoons on sales. There were 20 stores where the boxes with the new designs were sold. Analysis of Variance for Sales The F statistic for testing that there is no interaction is:
A)10.23.
B)5.5.
C)43.68.
D)None of the answer options is correct.

Question

A marketing manager studied the effect of packaging on sales. Four designs were chosen: design 1 three colors, design 2 had three colors and cartoons, design 3 had five colors, and design 4 had five colors and cartoons. The ANOVA table below analyzes the effects of varying the number of colors and adding cartoons on sales. There were 20 stores where the boxes with the new designs were sold. Analysis of Variance for Sales  The F statistic for testing that there is no interaction is:
A)10.23. 
B)5.5. 
C)43.68. 
D)None of the answer options is correct.

Quizplus · Accepted Answer

The F statistic for testing that there is no interaction is found in the "Between Groups" row, "Interaction" column, and is 10.23.

A Marketing Manager Studied the Effect of Packaging on Sales