Reputation Management Is

Reputation management is

A) the process of building and sustaining a company's good name and generating positive feedback from stakeholders.
B) the process of developing positive relationships with media sources in order to influence news about the company.
C) not worth much effort, since stakeholders will make their own decisions about the company's actions.
D) communicating how an organization wants to be viewed by its stakeholders and by the public.
E) top management's efforts to protect its reputation so that top management can achieve greater job security.