Since personal selling involves face-to-face contact with customers, salespeople make little if any use of technology in performing their jobs.

Question

Quizplus · Accepted Answer

This statement is false. While personal selling does involve face-to-face contact with customers, salespeople often make use of technology in performing their jobs, such as utilizing customer relationship management (CRM) software, using virtual sales presentations or video conferencing, and utilizing social media to connect with potential customers.

Since Personal Selling Involves Face-To-Face Contact with Customers, Salespeople Make