Payola Promotions has offered to give Lisa free tickets to a concert it is promoting in return for Lisa's agreement to share her positive experience with others on Internet chat rooms.The concert tickets Lisa receives represent swag.

Question

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Swag refers to free promotional items given by companies to people in order to promote their products or services, which includes concert tickets in this case. Payola Promotions is offering Lisa the tickets in exchange for positive promotion on Internet chat rooms, which is an example of payola.

Payola Promotions Has Offered to Give Lisa Free Tickets to a Concert