The combination of advertising, personal selling, public relations, and sales promotion activities traditionally used by an organization represents its
A) marketing communications system.
B) marketing mix.
C) public relations package.
D) promotion mix.

Question

Quizplus · Accepted Answer

The combination of advertising, personal selling, public relations, and sales promotion activities is known as the promotion mix. Therefore, option D is the correct answer. Option A is incorrect because it doesn't encompass all the elements of the promotional mix. Option B is incorrect because the marketing mix includes other elements such as product, price, and place. Option C is incorrect because public relations is just one element of the promotion mix.

The Combination of Advertising, Personal Selling, Public Relations, and Sales