Brand ________ refers to the loyalty, perceived quality, and emotions people associate with a given brand name.
A) equity
B) identification
C) positioning
D) ownership

Question

Quizplus · Accepted Answer

Brand equity refers to the intangible value that a brand name adds to a product or service beyond its functional benefits. It includes the emotions, attitudes, and perceptions that consumers have towards the brand, which can influence their willingness to pay a premium for it.

Brand ________ Refers to the Loyalty, Perceived Quality, and Emotions