The marketing efforts at Rotary Enterprises place a great deal of emphasis on marketing goods that will earn the firm a profit.This focus on profit orientation shows that Rotary's has not yet adopted the marketing concept that emphasizes a customer orientation rather than a profit orientation.
The marketing concept has three parts: a customer orientation,a service orientation,and a profit orientation.The customer orientation and profit orientation components are not mutually exclusive,since firms are unlikely to earn a profit unless they are responsive to the needs of their customers.

Question

Quizplus · Accepted Answer

The marketing concept includes both customer orientation and profit orientation, meaning a focus on profit does not exclude a focus on customer needs.

The Marketing Efforts at Rotary Enterprises Place a Great Deal