Marketers are concerned with selling goods and services,and therefore are not involved in designing the products their firm will sell.
One of the four elements of the marketing mix is the design of a want-satisfying product.

Question

Quizplus · Accepted Answer

Marketers are not only concerned with selling goods and services, but also play a crucial role in designing the products their firm will sell. Therefore, the statement is false. The design of a want-satisfying product is indeed one of the four elements of the marketing mix.

Marketers Are Concerned with Selling Goods and Services,and Therefore Are