The marketing activities of an organization involve the evaluation of alternatives to finance that organization's activities.
Marketing involves the four elements of the marketing mix: product,price,place,and promotion.Decisions about the best way to fund an organization's activities are the responsibility of financial managers.

Question

Quizplus · Accepted Answer

The statement is false. Financial decisions are the responsibility of financial managers, not marketing managers. The marketing activities of an organization focus on promoting and selling products or services to customers.

The Marketing Activities of an Organization Involve the Evaluation of Alternatives