Whenever available,marketers should rely exclusively on primary data because it is much more accurate than secondary data.
When doing research,marketers must be aware of the trade-off between information needs and the cost.Marketers can reduce costs by looking for relevant secondary data before gathering primary data.Since secondary data has already been published,it is available without the additional effort and expense needed to obtain primary data.

Question

Quizplus · Accepted Answer

While primary data is generally more accurate, it is often more costly to collect than secondary data. Marketers should evaluate the trade-offs between information needs and costs and consider using a combination of primary and secondary data to gather the most accurate and cost-effective insights.

Whenever Available,marketers Should Rely Exclusively on Primary Data Because It