Peggy,a fitness instructor at the local YMCA,has been invited by a magazine publisher to meet with nine other people to discuss a new concept for a health and fitness magazine.A member of the publisher's marketing staff will be at the meeting to guide the discussion and to record the participants' comments and suggestions.If Peggy accepts the invitation,she will be participating in a focus group.
A focus group is a popular research method in which a small group of people meet under the direction of a discussion leader to communicate their opinions about an organization,its products,or other important issues.
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