In order to be successful,marketers avoid small market segments in favor of larger targets.
Marketers have discovered that small market segments can be very profitable.In fact,niche marketing,which finds small but profitable market segments and designs custom-made products for those groups,has become very popular.

Question

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The statement is false. Marketers have discovered that small market segments can be very profitable, and niche marketing has become popular.

In Order to Be Successful,marketers Avoid Small Market Segments in Favor