Often it is the threat of negative publicity that pressures businesses to enforce their corporate code of ethics.
One important thing to remember is that it isn't enough for a company to be right when it comes to ethics and social responsibility.It also has to convince its customers that it's right.

Question

Quizplus · Accepted Answer

It is true that businesses often respond to the threat of negative publicity in enforcing their corporate code of ethics. It is also important for a company to convince its customers that it is ethical and socially responsible, in addition to being right.

Often It Is the Threat of Negative Publicity That Pressures