Managers Interested in Consumer Perception of Product or Service Quality

Managers interested in consumer perception of product or service quality would be well advised to consider which of the following statements?

A) Product or service quality is all relative and, therefore, random.
B) Quality is a subtle and dynamic concept, requiring astuteness and sensitivity.
C) Production is somewhat more important than quality and, therefore, the former deserves more attention than the latter.
D) Quality is value-free and, therefore, is not usually an issue.