The major problem with the use of psychological appeals in advertising is that these tend to confuse consumers to the extent that they pay far more for some goods and services than they otherwise would.

Question

Quizplus · Accepted Answer

The major problem with the use of psychological appeals in advertising is not that they confuse consumers, but rather that they can manipulate emotions and desires, potentially leading to impulsive or unnecessary purchases. However, this does not inherently mean consumers will pay far more than they otherwise would, as pricing strategies are influenced by various factors beyond advertising appeals.

The Major Problem with the Use of Psychological Appeals in Advertising