The paradox of the marketing concept is that
A) while many business experts proclaim a consumer orientation, consumers as a group express serious dissatisfaction with business practices.
B) even though many business leaders proclaim a family orientation, they do not believe in government regulation of children's television programming.
C) the government both protects and regulates the marketing activities of business.
D) consumers are both amused by and angry with marketers who make exaggerated product claims.

Question

Quizplus · Accepted Answer

The paradox of the marketing concept is that while businesses claim to be consumer-oriented, many consumers express dissatisfaction with business practices. This contradiction highlights the gap between what businesses claim to be doing and what consumers perceive. The marketing concept aims to bridge this gap by putting the consumer at the center of decision-making, but this paradox shows that this is often easier said than done.

The Paradox of the Marketing Concept Is That