The practice of comparative advertising
A) is mainly of concern to consumer groups looking to advance their political agendas.
B) was allowed only on an experimental basis during the late 1970s.
C) is directly responsible for improving the quality of goods and services available to consumers.
D) has resulted in stiff competition between traditional rivals.

Question

Quizplus · Accepted Answer

Comparative advertising has resulted in stiff competition between traditional rivals as companies try to gain an edge by highlighting their advantages over their competitors.

The Practice of Comparative Advertising