Messages for goods and services that help readers save money will most likely
A) have an emotional appeal.
B) have a logical appeal.
C) have a sensory appeal.
D) avoid using logos to attract consumers.
E) avoid using evidence to convince customers.

Question

Quizplus · Accepted Answer

Messages about saving money are typically more effective when they appeal to logic, providing clear and compelling reasons why the product or service will save the consumer money. Sensory appeals and emotional appeals are less likely to be effective in this context, as they may not help readers understand the actual cost-savings potential of the product or service. The use of logos and evidence may still be helpful in supporting the logical argument, but they are not the primary means of persuasion.

Messages for Goods and Services That Help Readers Save Money