The first step in writing a sales message is
A) choosing the appropriate medium of transmission.
B) determining the makeup of the mailing.
C) choosing the most persuasive channel for the message.
D) determining the central appeal for the message.
E) making a careful study of the product or service.

Question

Quizplus · Accepted Answer

The first step in writing a sales message is to make a careful study of the product or service to understand its features, benefits, and unique selling points, which will inform the rest of the message.

The First Step in Writing a Sales Message Is