Of the following, the most appropriate attention-gaining opening for a sales message is _____.
A) a brief description of the company's history
B) a statement that introduces a need that the product will satisfy
C) a description of the company's products or services
D) a statement that brings credit to the company
E) any kind of surprising statement

Question

Quizplus · Accepted Answer

An opening statement that introduces a need that the product will satisfy is the most appropriate attention-gaining opening for a sales message as it immediately captures the interest of the reader by focusing on their needs and how the product can fulfill them. A brief description of the company's history, a description of the company's products or services, and a statement that brings credit to the company might not be as effective as they don't address the customer's needs directly. A surprising statement may grab attention, but it may not be relevant to the product being sold.

Of the Following, the Most Appropriate Attention-Gaining Opening for a Sales