The drive for action in the close of a sales message _____.
A) should take the reader through the steps of what he or she must do
B) should only hint at the desired action
C) should never be followed by a postscript
D) must not use hard-sell tactics by urging immediacy
E) is unnecessary if the rest of the message is well written

Question

Quizplus · Accepted Answer

The drive for action in the close of a sales message should take the reader through the steps of what he or she must do. This helps ensure that the reader understands what action is expected of them and can quickly and easily complete the desired action.

The Drive for Action in the Close of a Sales