The main purpose of enclosures, attachments, or links that accompany the main sales message is to _____.
A) summarize all the information stated in the main message
B) provide helpful information that does not fit into the main message
C) function as the main source of persuading a customer
D) duplicate and reiterate all the contents of the main letter
E) enable a reader to reply to the main sales letter

Question

Quizplus · Accepted Answer

The purpose of enclosures, attachments, or links is to provide helpful and additional information that cannot be included in the main message. These materials can include brochures, flyers, catalogs, or testimonials that support and strengthen the sales pitch. They are not meant to summarize or duplicate the main letter nor function as the main source of persuasion. Additionally, some attachments may enable readers to reply to the main sales letter, but it is not their primary purpose.

The Main Purpose of Enclosures, Attachments, or Links That Accompany