The request for action in the close of a sales message
A) should take the reader through the steps of what he or she must do.
B) should only hint at the desired action.
C) should never be followed by a postscript.
D) must not use hard-sell tactics by urging immediacy.
E) is unnecessary if the rest of the message is well written.

Question

Quizplus · Accepted Answer

The request for action in the close of a sales message should be clear and take the reader through the steps of what he or she must do. This makes it easier for the reader to respond to the call to action.

The Request for Action in the Close of a Sales