Phrases such as "Do it now" and "Act today" should be used to urge immediate action because
A) readers prefer the commanding tone of such words.
B) they emphasize the we-viewpoint.
C) readers expect these words in all sales messages.
D) a persuaded reader may otherwise put off a purchase.
E) they help readers understand how to make a purchase.

Question

Quizplus · Accepted Answer

Phrases such as "Do it now" and "Act today" should be used to urge immediate action because a persuaded reader may otherwise put off a purchase. By urging them to take action now, it increases the chances of them following through on the purchase.

Phrases Such as "Do It Now" and "Act Today" Should