Carl heads the in-house market research department at Cook Champion Foods. He is planning a study of the relationship between television commercials for a product and children's desire to buy the product after viewing the commercials. Which of the following is the best way for Carl to define his research problem?
A) determine how children are influenced by the media they watch
B) understand the psychology of children who watch television
C) understand what makes for effective television commercials
D) determine the effect of television commercials
E) determine how television commercials affect children's desires
Correct Answer:
Verified
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