One member of the management team at ASW suggests that their survey could be conducted online. Customers logging on to the online store would be asked to take a few minutes to complete the survey and would be offered a coupon as incentive to participate. Which of the following statements is true?
A) This is a voluntary response sample.
B) This would result in an unbiased random sample.
C) This would result in a biased sample.
D) Both A and B
E) Both A and C

Question

Quizplus · Accepted Answer

This would result in a biased sample because only customers who are already using the online store would be surveyed, and they may not be representative of all customers. Additionally, offering a coupon as an incentive could attract only people who are interested in receiving the coupon and not necessarily those who have genuine opinions about the product or service. Therefore, it would also be a voluntary response sample, as only those who choose to participate will be surveyed.

One Member of the Management Team at ASW Suggests That