Consider the following to answer the question(s) below.
A consumer research group is interested in how older drivers view hybrid cars. Specifically, they wish to assess the percentage of drivers in Canada 50 years of age or older who intend to purchase a hybrid in the next two years. Suppose that they selected a systematic sample from a list of CARP (Canadian Association of Retired Persons) members. Based on this sample, they estimated the percentage to be 17%.
-The sampling frame for this study is
A) All drivers in Canada 50 years of age or older
B) 17%
C) The list of CARP members
D) How older drivers view hybrid cars
E) 83%

Question

Quizplus · Accepted Answer

The sampling frame is the list of CARP members, as that is where the systematic sample was taken from. The sampling frame refers to the population from which the sample was drawn. The percentage of 17% is an estimate based on the sample data and is not the sampling frame. The study is focused on older drivers' intentions to purchase hybrid cars and not on their views about hybrid cars in general. The option E of 83% is not applicable in this context.

Consider the Following to Answer the Question(s) Below