The term ____________ has been widely used to describe repeated transactions that form a relationship between the buyer and the supplier.
A)relational services
B)relationship renewal
C)relationship justification
D)relationship management
E)relationship marketing

Question

Quizplus · Accepted Answer

The term "relationship marketing" specifically refers to the repeated transactions that form a relationship between the buyer and the supplier. This involves creating a long-term, mutually beneficial relationship with customers, rather than simply focusing on one-off transactions.

The Term ____________ Has Been Widely Used to Describe Repeated