Which of the following are the three main zones of the satisfaction-loyalty relationship?
A)Direction; institution; affluence
B)Defection; indifference; affection
C)Detection; elimination; subversion
D)Detection; affluence; rejection
E)Direction; intention; rejection

Question

Quizplus · Accepted Answer

The three main zones of the satisfaction-loyalty relationship are defection (when a customer is dissatisfied and likely to switch to a competitor), indifference (when a customer is satisfied but not strongly loyal), and affection (when a customer is highly satisfied and loyal to the brand). Option A is incorrect as it does not align with the concept of satisfaction-loyalty relationship. Option C and D are incorrect as they have irrelevant terms. Option E is incorrect as it does not include the concept of indifference.

Which of the Following Are the Three Main Zones of the Satisfaction-Loyalty