Which of the following is NOT an aspect of ING Direct's no-frills strategy?
A)High interest rates
B)Offers only a handful of basic products
C)Lures low-maintenance customers
D)Firing customers who don't fit the profile
E)Increased contact with the bank

Question

Quizplus · Accepted Answer

ING Direct's no-frills strategy focuses on simplicity and efficiency, offering high interest rates, a limited product range, and targeting low-maintenance customers. It does not emphasize increased contact with the bank; rather, it aims to minimize operational costs and complexities.

Which of the Following Is NOT an Aspect of ING