What three psychological effects do Dowling and Uncles argue that marketers need to examine?
A)Make versus buy decision; where buyers shop; how much buyers spend
B)Brand loyalty versus deal loyalty; where buyers shop; how much buyers spend
C)Brand loyalty versus deal loyalty; how buyers value rewards; timing
D)Make versus buy decision; how buyers value rewards; timing
E)Make versus buy decision; how buyers value rewards; how much buyers spend

Question

Quizplus · Accepted Answer

Dowling and Uncles argue that marketers need to examine the psychological effects of brand loyalty versus deal loyalty, where buyers shop, and how buyers value rewards in order to better understand consumer behavior and improve marketing strategies. The other options do not include all three of these effects.

What Three Psychological Effects Do Dowling and Uncles Argue That