As service companies grow larger and make increasing use of technologies such as interactive Web sites and self-service equipment, maintaining meaningful relationships with customers becomes less significant of a marketing challenge.

Question

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As service companies grow larger and make increasing use of technologies, it becomes even more important to maintain meaningful relationships with customers as a marketing challenge. This is because technologies can create distance and reduce face-to-face interactions, making it harder to form personal connections and build trust. Effective customer relationship management becomes crucial in ensuring customer loyalty and retention.

As Service Companies Grow Larger and Make Increasing Use of Technologies